The Weeknd - False Alarm (Official Music Video)

Some journalists have associated The Weeknd with a broadening of R&B's musical palette to incorporate indie and electronic styles; his work has been categorized with the alternative R&B tag (sometimes humorously referred to as PBR&B).Mistry writes that he "will be obsequiously praised as the future of R&B music – because [he] is a black singer, not because he’s making quantifiable, canonical R&B". AllMusic's Andy Kellman categorizes him as an "alternative R&B act". Prior to his major label deal, The Weeknd withheld his identity and maintained an enigmatic, shadowy persona while releasing his mixtapes online.

The Weeknd has received praise from many musical artists. Veteran artist Babyface who spoke positively about The Weeknd stated, "I do love The Weeknd, and I love how, whoever he’s working with, they’re using pieces of R&B with other things that feel really great. [...] It’s promising in the sense that I think there are other unknowns that will come forward and get back to being musicians. I think more than anything, what I miss is the musicians being part of the process." Drake, Nick Jonas and Tove Lo have cited him as a musical influence.

False Alarm (Official Video)
Taken from the new album Starboy
http://theweeknd.co/StarboyYD

Connect with The Weeknd:
http://www.facebook.com/theweeknd
http://instagram.com/theweeknd
https://soundcloud.com/theweeknd
https://twitter.com/TheWeeknd
https://www.theweeknd.com

Directed by Ilya Naishuller
Produced by Clarissa Troop
For Mirror Films / Great Guns

Music video by The Weeknd performing False Alarm. © 2016 The Weeknd XO, Inc., Manufactured and Marketed by Republic Records, a Division of UMG Recordings, Inc.

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